Website and on-demand service for a contemporary ballet unlike anything you’ve ever felt before.

Information Architecture
UX/UI Design
Web Design

Project Overview

A website including a robust performance calendar, a backstage area with detailed dancer profiles, an area for sponsors, donors, & volunteers to get involved, a Netflix-style on-demand virtual subscription service for fans to access past performances & behind-the-scenes archives, and an e-commerce shop.


Modern Good, Cavallo

Live Site:

IA & User Experience



The Result

Filterable performance calendar including both a list and calendar view.

Detailed individual performance pages with press quotes, e-programs, dates & links to purchase tickets, and a whole lot more.

Get to know the dancers with access to bios, pro tips, photo galleries, recent press, & their upcoming performances.

On-Demand Virtual Subscription Portal

Browse through the archives by category, read performance descriptions & overviews, and access members-only content at your fingertips.

Each performance page includes a synopsis and program information to experience the excitement of BalletX from anywhere.

E-commerce Shop

Design & development of a Shopify powered online store for merch and accessories.

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